If the Asking Price Isn’t Compelling, It’s Not Selling — Here’s What You Need to Know

As a mortgage loan officer, I often get a behind-the-scenes look at why some homes sit on the market while others fly off within days. One of the most common—and costly—mistakes I’ve seen lately? Sellers pricing their homes too high from the start.

Sure, everyone wants top dollar for their property. And who wouldn’t? After all, for many families, a home is their largest financial asset. But here’s the hard truth: if the asking price isn’t compelling, the house simply won’t sell.

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Why Overpricing Is Happening

Over the past few months, I’ve seen a noticeable uptick in price cuts. That’s usually a red flag that something went wrong from the beginning. So, why does this keep happening?

• Outdated Expectations: Some sellers are basing their asking price on last year’s market boom, not today’s reality.

• “Room to Negotiate” Mindset: Others intentionally list high, hoping to leave room for negotiation—but this often backfires and scares away serious buyers.

• Ignoring Local Data: Real estate is hyper-local. What worked in one zip code may not apply in another, and pricing without current neighborhood comps is risky.

Buyers Are Smarter Than Ever

In today’s market, buyers are doing their research. They’re comparing homes, checking out recent sales, and they know when a price feels inflated. If your home doesn't stand out as a good value from the moment it hits the market, it risks getting overlooked altogether.

Worse? If your listing goes stale, even price cuts may not be enough to reignite interest. The first impression really is everything.

The Solution: Strategic Pricing from the Start

This is where your real estate agent plays a crucial role. A knowledgeable agent can help sellers price their homes based on local market data, not emotion or outdated trends. The goal is to attract buyers—not repel them.

As a mortgage officer, I work hand-in-hand with both buyers and agents throughout the transaction. And I’ve seen how strategic pricing helps deals close faster, with fewer headaches. When a home is priced right, it generates more interest, more offers, and often—yes—more money in the end.

Sellers, Don’t Leave Money (or Time) on the Table

If you’re thinking about selling, don’t make pricing decisions in a vacuum. Align yourself with professionals who understand both the numbers and the nuances of the market. You’ll thank yourself later.

And if you’re buying? Let’s chat about your mortgage options so you’re financially ready when the right home, at the right price, comes along.

Whether you’re buying, selling, or just exploring your options—I’m here to guide you through every step of the process.

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